The user journey was mapped out based on the created personas. Scenarios were created to determine the path the user was likely to follow, which helped identify any flaws or missing features in the apps initial iterations.
To help with creating the user flow below, text based user flows were created for each step the end user would take to access certain features. Once all the identified user paths were mapped out, a user visual flow (below) was created.
Persona #1: SUZIE
Suzie lands in Paris and logs into the DiscovMap application to see recommendations of things to do in the city. The app auto populates a list of restaurants and activities she might like based on her previous trips and other users’ suggestions. The app recommends Suzie to check out the Louvre, as it matches well with her user preferences. She wants to add this to the list of things she wants to do in the city.
Open App > Login Screen > Homepage > Explore > Recommendations > Categories - Museums - Louvre > Save to Collections
Persona #2: Mark
Mark is looking for a mobile app that would not only help him get to where he needs to go, but also help him discover new places to eat and things to do around him. He decides to download DiscovMap, but before he could start using the app, he needs to sign up first.
Open App > Sign Up > Fill Out Form - First Name, Last Name, User ID, Email, Password > Confirm Sign Up > Login > Enter User ID and Password > Homepage